Advertising

1. A written advert should:

• Interest , stimulate and influence the customer to buy the product.

• Describes and promotes the product in an exciting and original manner.

• Be targeted at a specific market eg children, teens, housewives or business people.

• Provide statistical information and other forms of evidence.

   

1. Advertising techniques

• Visual effects: eye-catching headlines, pictures, photographs, font and colour.

• Language devices: adjectives, puns, alliteration, assonance, repetition, rhetorical questions , slogans and catchy phrases.

• Appeal to the reader’s emotions and desires.

• Address universal concerns: self-esteem, health, financial and physical security.

• Appealing gimmicks: free gifts, prizes and special offers.

• Pun: a play on words

• The literal meaning is …

• The figurative meaning is…

• Alliteration: repeating of a consonant

• Eg Betty bought butter.

• Assonance: repeating a vowel sound

• Eg The clown is in town.

Visual Literacy

Consider:

1. Facial expression

• Make reference to shape of eyes/ mouth.

1. Body Language

• Hands/feet/posture.

• He  is sad. This is suggested by the upturned mouth and tears rolling down his face.

1. 2. Literal and figurative Language

   -Figures of speech( especially sound devices)

   - hyperbole

   - pun(figurative and literal meanings/ homophones and homonyms)

   - Link the written to the visual.